How Gabrielle Union revamped her haircare line
Timothy Hiatt/Getty Images
When Gabrielle Union planned the relaunch of her haircare line Flawless, she knew she had to make some major changes. One of those changes involved a shift in leadership. “I quickly realized that not being a Black-owned company was a problem; not being a Black-led company was a problem; not being Black-marketed company was a problem; not having Black publicists was a problem,” Union told The Cut. Per Refinery29, she teamed up with her longtime friend and hairstylist Larry J. Sims to breathe new life into the brand. “Taking this break allowed me to have some time to prioritize how I wanted this brand to be,” the entrepreneur told the outlet. As of this writing, Flawless is using their own platform to highlight other Black-owned businesses.
As part of the revamp, Union and her team developed a new line of products, all of which featured natural and healthy ingredients for hair — including Brazilian bacuri oil, Himalayan moringa oil, and African shea butter. As Sims told the Cut, “We used a lot of the things that were in our kitchens and in our refrigerators, like avocado oil.” According to Flawless’ official website, the products are also paraben free, sulfate free, and silicone free. The site allows for a personalized experience, enabling you to shop by needs and curl type.
Everything You Need To Know About Flawless, Gabrielle Union’s Beauty Brand
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By Leah Mulroney/March 9, 2022 10:07 am EST
How Gabrielle Union revamped her haircare line
Timothy Hiatt/Getty Images
When Gabrielle Union planned the relaunch of her haircare line Flawless, she knew she had to make some major changes. One of those changes involved a shift in leadership. “I quickly realized that not being a Black-owned company was a problem; not being a Black-led company was a problem; not being Black-marketed company was a problem; not having Black publicists was a problem,” Union told The Cut. Per Refinery29, she teamed up with her longtime friend and hairstylist Larry J. Sims to breathe new life into the brand. “Taking this break allowed me to have some time to prioritize how I wanted this brand to be,” the entrepreneur told the outlet. As of this writing, Flawless is using their own platform to highlight other Black-owned businesses.
As part of the revamp, Union and her team developed a new line of products, all of which featured natural and healthy ingredients for hair — including Brazilian bacuri oil, Himalayan moringa oil, and African shea butter. As Sims told the Cut, “We used a lot of the things that were in our kitchens and in our refrigerators, like avocado oil.” According to Flawless’ official website, the products are also paraben free, sulfate free, and silicone free. The site allows for a personalized experience, enabling you to shop by needs and curl type.
As part of the revamp, Union and her team developed a new line of products, all of which featured natural and healthy ingredients for hair — including Brazilian bacuri oil, Himalayan moringa oil, and African shea butter. As Sims told the Cut, “We used a lot of the things that were in our kitchens and in our refrigerators, like avocado oil.” According to Flawless’ official website, the products are also paraben free, sulfate free, and silicone free. The site allows for a personalized experience, enabling you to shop by needs and curl type.
