Meet Becca Peter, The Amateur Investigator From LuLaRich
Directed by Jenner Furst and Julia Willoughby, the four-part documentary takes viewers into not just how the company unraveled, but the predatory practices they were using long before they got media attention. W Magazine describes the documentary as a “parody of an MLM scheme, not a truthful report of actual events.” In Rolling Stone, Elizabeth Yuko writes that “the way LuLaRoe interacts with past, current, and potential members makes the organization seem like no ordinary MLM (think: Mary Kay, Tupperware) but something dangerously close to a cult.”
Becca Peter is one of the stars of “LuLaRich” and the voice behind the Twitter account “DefectiveBecca.” But who is she really, and how is she connected to LuLaRoe?
Who is Becca Peter?
Investigating multi-level marketing companies wasn’t what Becca Peter planned to do with her life. In fact, she refuses to take all the credit for everything she’s uncovered about LuLaRoe. Most of the initial information gathering and crowdsourcing happened in a now-disbanded Facebook group (that is now on Reddit). “A lot of what I’ve done is just connecting the dots of information,” she explains to Roberta Blevins during a two-part interview on the podcast “Life After MLM.”
Peter actually was more involved with the sports world than fashion. She explained to Belvins that while many of her college years were dedicated to journalism and activism, track and field were her main focus. But it was doing the research for her website, Pole Vault Power, that she began to really get into investigating. She turned that love of investigating onto LuLaRoe once she started hearing about the issues consultants and customers were having. Peter, according to the “About” page of her washi tape website, Pretty Packages, is a mom of two kids who lives in Washington state. None of her social media accounts talk about her involvement with investigating LuLaRoe or her involvement with “LuLaRich.”
Peter actually was more involved with the sports world than fashion. She explained to Belvins that while many of her college years were dedicated to journalism and activism, track and field were her main focus. But it was doing the research for her website, Pole Vault Power, that she began to really get into investigating. She turned that love of investigating onto LuLaRoe once she started hearing about the issues consultants and customers were having.
Peter, according to the “About” page of her washi tape website, Pretty Packages, is a mom of two kids who lives in Washington state. None of her social media accounts talk about her involvement with investigating LuLaRoe or her involvement with “LuLaRich.”
